Fully engaged employees make for better performing organisations. Makes sense. Towers Perrin say to be fully engaged, employees must understand & relate to the organisation's strategic goals, feel a ‘fit' with them and be willing to ‘go the extra mile'.
I'm convinced on the understanding & feeling a fit front, but not so much on the discretionary effort front. Employees go above and beyond the call of duty for a wide variety of reasons, many of which don't have much to do with the organisation -
Work is a great place to hide from the challenges of domestic life
People with low self-esteem continuously do more than is required in an effort to receive positive affirmation
Managers who are managing a level below themselves because they can't/won't delegate might be confused for being committed, or ‘going the extra mile'
In fact, continuously delivering above and beyond the call of duty ultimately leads to burnout, or at least a very tired brain. Not really the breading ground for innovation. I wonder if a measure of :
alignment of behaviour/actions with strategic objectives of the business
behaviour/actions/decisions which demonstrate brand engagement